White Ribbon is a global movement of men and boys working to end violence against women and girls, promote gender equity, healthy relationships and a new vision of masculinity. Starting in 1991, we asked men to wear white ribbons as a pledge to never commit, condone or remain silent about violence against women and girls. Since then the White Ribbon has spread to over 60 countries around the world. We work to examine the root causes of gender-based violence and create a cultural shift that helps bring us to a future without violence. Our vision is for a masculinity that embodies the best qualities of being human. We believe that men are part of the solution and part of a future that is safe and equitable for all people. Through education, awareness-raising, outreach, technical assistance, capacity building, partnerships and creative campaigns, White Ribbon is helping create tools, strategies and models that challenge negative, outdated concepts of manhood and inspire men to understand and embrace the incredible potential they have to be a part of positive change.