H2O Writing promotes products and services for the water industry. With over 30 years as a water/wastewater utility director (and former treatment plant operator and laboratory technician), I fully understand the pressures facing your potential clients. Pressures from regulatory agencies . . . customers . . . boards and elected officials . . . and never-ending budget constraints. These pressures can lead to fear—especially when it comes to spending big money—under lots of scrutiny. I can use this understanding to help you connect with your prospects, to build relationships and educate your clients. Your product may be the best in the market, but that is only half the battle. In the end, people make the decisions and people are complex beings! One way to gain trust is by showing you understand some of the challenges your clients face. Quality content marketing can get you and your company in front of them. Content marketing may include blogs, e-newsletters, articles in trade magazines, technical papers at conferences and website content. Potential clients also want to see evidence that your service or product is successful. White papers and case studies are excellent ways to showcase your company without being “sales-y.” All of these materials should highlight your company's Unique Selling Proposition (USP) to make your products stand out from the crowd. Call or email me today, and we’ll work together to make you a trusted partner to your clients. Donna Kaluzniak H2O Writing (904) 237-6498 Donna@H2OWriting.com