PCA d.o.o. company focused its activities on the continuous collection of retail prices in the market, analyzing the price position of trade, monitor price promotion activities, leaflets and in store activities within certain categories of products and geographic regions. Our main goal is to provide relevant analysis based on retail prices, leaflet activities and promotion activities in the market which will enable suppliers and retail chains to actively manage categories and position prices of products in relation to the competition. The depth of analysis is increased by using innovative software solutions which means that it is possible to analyse items that are not directly related, Analysis of the collected data involves a comparison of the products that have the similar characteristics perceived by the buyers (consumers). This enables us to compare private labels, "entry price" items and exclusive items, regardless of the producer and product code.