[m]spark powered by Knowledge Hub Accelerator is the first such accelerator for start-ups from the Martech sector operating on the Polish market since 2018. It was created on the basis of cooperation between VC Knowledge HUB and GroupM media holding company. The essence of the [m]spark acceleration programme is provision of substantive, financial and sales support for the best projects that show business potential and operate in the broadly-defined area of marketing and new technologies. For start-ups, [m]spark is a bridge between an idea or a new product and its customization and implementation at customer locations.