Holloway Li (formerly Wilson Holloway) is an architecture practice fronted by Alex Holloway and Na Li. We specialise in the hospitality industry. We pursue unique opportunities, with the aim to create enduring customer experiences. The studio operates at the forefront of a new wave of designers who blur the boundaries between historicism, decoration, and digital process, to create intricate interiors that are comfortable in the context of contemporary design culture. We help clients understand the potential of design to engage with new trends in the marketplace. This approach allows us to unlock social value, cultural impact, and economic profit. We want to dig deep into the consumer mindset to gain understanding of how to reach, attract and engage the end user. Holloway Li is a chartered practice and member of the Royal Institute of British Architects.