The Direct Primary Care Coalition (DPCC) represents primary care physicians, healthcare associations, employers, and others who support the advancement of state, federal, and private sector policies that bring patients and physicians together to help promote better primary care. The DPCC believes that Americans of all ages and incomes should have access to high functioning, affordable, comprehensive, accessible, personal primary care. We think a pivotal part of the effort to promote choice and competition is to place a greater emphasis on primary care and preventive services by putting patients back in control of their care with assistance of a trusted personal primary care physician who knows the patient, and therefore can be that patient’s guide through the often complicated and expensive healthcare system.