LORTON CONSULTING AT YOUR SERVICE Marketing Communication Africa (Pty) Ltd (trading as Lorton Consulting) was specifically established to provide marketing communication and consulting services and support in a broad African context. Today, with a track record in southern, East and Central Africa, the Indian Ocean Islands, the Middle East and India we are totally focused on tourism marketing and development planning. We have broad-based experience having handled projects as diverse as strategic planning for airlines, master planning for game reserves and market studies, economic impact, concept development and feasibility studies for major desert resorts and coastal tourism resort towns. We also have extensive experience in brand development and marketing planning and implementation for resorts, airlines and countries. Our years of accumulated ‘hands-on’ experience and in-depth understanding of tourism, enables us to provide our clients with a range of interactive services to suit their specific needs. OUR TOURISM DEVELOPMENT PHILOSOPHY We share the belief that tourism is about transformative relationships — between tourism enterprises and their guests, their employees, the communities in which they are located, the resources on which they are based, and Government. All these elements are inter-dependent. Success in tourism depends on our ability to meet and balance the needs of all partners in the relationship. Most importantly, we commit ourselves to work with others to take responsibility for achieving the economic, social and environmental components of responsible and sustainable tourism.