XICA Co., Ltd. is an applied data science company that provides ADVA MAGELLAN, Japan's most popular and effective marketing mix modeling tool, supporting over 100 biggest brands in the country. We automate, visualize, and optimize both offline and online marketing for most complex and sophisticated advertisers. Further we offer ADVA BUYER, PLANNER, and CREATOR, supporting advertisers putting data science based marketing strategy to action with our purpose built analysis tools and buying/creative capabilities.