Azrights International Ltd started out as an eLearning company to provide training in brand, and intellectual property. It took over the former business of Azrights solicitors that had been trading since 2006 on 1 April 2020. It is a law practice focused on digital, online business with a focus on brand and intellectual property. Its brand strategy arm Brand Tuned was created in 2020, offering a diverse range of brand services.