Over the last few years, marketing has become more accountable within the customer sales funnel. Metric-driven analytics have become the norm for not only digital, but offline tactics as well. Marketing is the new Sales Team and the Customer is the boss. Grant Digital Advertising provides the following capabilities and services to move your business forward: Digital Business Case Development Digital Team Development, Coaching, Leadership and Management Fractional CMO Services Strategic Digital/eCommerece Thought Leadership Board/Executive and Management Presentation Development Channel-Level Media Mix Strategy Omni-Channel Analytic and Reporting Target Market Analysis, Persona Development Brand Positioning, Branding and Co-Branding Guidelines