A club for “Creative Individuals” The BAD Club has always been a creative club, a club of individuals who worship the altar of the different, the original, the new and the unexpected. Which is why award shows are so important to us. They allow us to document the milestones of originality as they happen. However, creativity is a character trait, not a job description. You don’t have to come from the creative department of an agency to be a creative person. You don’t have to be a director or an editor. You could be a producer or an account director or a receptionist. Creative individuals love creativity, strive for it and go out of their way to culture it, from whatever position they occupy in a company.