The Distinction Institute helps organizations -- and individual professionals -- stand out and move up in their marketplace by teaching the steps it takes to sell uniquely and serve remarkably. "Create Distinction: What To Do When 'Great' Isn't Good Enough To Grow Your Business" from our Founder and CEO, Scott McKain, was named by thirty major newspapers as one of the "Ten Best Business Books" of the year. The research, insights, and strategies from this book form the cornerstone material of our programs. Based in a multi-million dollar interactive training platform, the Distinction Institute provides highly engaging educational programs that teach how to create extraordinary advantages in your market, and deliver the "Ultimate Customer Experience ®."