VGC invests in innovative consumer, media and tech brands that move the world forward. With a finger on the pulse of culture, we span luxury, health and wellness, sports and entertainment, gaming, IP and content – and talent. VGC are partners for growth, bridging the gap between Venture Capital and Private Equity – which means investing Venture Capital-size amounts but with Private Equity-like conviction and strategic support. A snapshot of our investments: Kick Game – the UK’s No.1 destination for high-demand sneakers, streetwear and collectibles Percival – British menswear with an instantly recognisable sense of style and humour Sproud – a tastier alternative to dairy that’s better for you and for the planet WIT – a purpose-led functional fitness community and multi-brand retailer Epic Games – the interactive entertainment company which operates Fortnite and Unreal Engine SuperAwesome – game-changing tech that makes the internet safer for kids Eat Just – pioneers of a healthier, more human, more sustainable food system Iconic Images – custodians of celebrity photographer Terry O’Neill’s archive 10Ten Talent – a football and talent management business Metropolis Studios – the world-famous London recording studio and music academy