ARTI is the development of an innovative and creative Laboratory, recognized by the synergy of different disciplines, domestic and international expertise, dedicated to placing the value of cultural and natural heritage, often underestimated, sometimes forgotten, at the center of the economic development and sustainable cities. Our startup operates in Italy and researches, studies and develops an integrated system and an innovative platform for local authorities, museums, foundations to promote and communicate initiatives for the recovery of cultural and natural heritage assets in need. The platform allows the community to be involved with the aim of democratizing cultural patronage and encouraging donations thanks to the collaboration with private companies that stand out for products and services linked to local traditions and made in Italy. ARTI works in close collaboration with academic and scientific institutions, considering the mixture of theory and practice to be fundamental to generate concrete and courageous solutions in the complexity of the digital economy, governing the making-decision process, with responsibility and collaboration, dedication and even fun.