Dick Broadcasting Inc. was founded in 1952 when James A. Dick Sr, filed an application with the FCC for a daytime AM station in Knoxville, TN. The station went live in 1953, with a focus on local content and a commitment to being involved in the community. He went as far as creating call letters to match that commitment, calling the station WIVK, which stood for the Independent Voice of Knoxville. Today, we not only operate WKRR-Rock 92 "Home of 2 Guys Named Chris" and WKZL-107.5 "Home of Jared & Katie in the Morning" from the Corporate Office in Greensboro, NC, in 2017 Dick Broadcasting also acquired stations in New Bern, NC, Myrtle Beach, SC & Savannah, GA! Making DBC 20 Radio Stations strong! Dick Broadcasting also offers exceptional digital services through DBC Next! In an era of one size fits all radio we customize everything we do for listeners and clients. We believe content is king. We integrate our streaming, web site and social media into all of our contests and promotions! This is DBC!