We're not here to sell you beauty; we are here to make you feel good." Raymond Cloosterman, CEO Rituals. We are a global brand, established in Amsterdam, The Netherlands, in 2000. Our ambition is to grow sustainably and become - and remain - the number one global luxury brand in cosmetics. Today, Rituals operates in more than 950 stores, 3300 shop-in-shops across 33 countries throughout Europe, Asia, the Middle East and North and South America. Rituals is an omnichannel brand that operates within Retail, Wholesale, E-com and Travel Retail. Our dream is to bring our philosophy of slowing down to different parts of the world and to create a global lifestyle movement. 2019 was a great milestone, we opened our Hong Kong office and first retail stores opened in Asia; located in Hong Kong.