The Francescon Company, located at Rodigo in the heart of the province of Mantua in Lombardy, was founded by Antonio Francescon, who started cultivating full field melons on an initial piece of ground of 1 ha in 1968. Since then the Francescon Company has successfully followed the path of continual development and growth in cultivating and marketing melons that is still today the only cultivated produce, acquiring a leading position on the Italian market and one of prime importance on foreign markets. Since then the Francescon Company has successfully followed the path of continual development and growth in cultivating and marketing melons that is still today the only cultivated produce, acquiring a leading position on the Italian market and one of prime importance on foreign markets.