Designed to endure. The Lonegrade Collection champions the idea that watches should experience more than one wrist in their lifetime and represent important moments, loved ones and friends. Setting a new standard. Lonegrade is setting a new standard for the US watch category that embraces longevity and rejects the idea of having to update your wrist every season. Equal parts timeless minimalism and modern American styling, the Lonegrade Collection is designed to endure both time and trend. This is the American watch, redefined. The HDR140 The HDR140 is our take on an everyday watch that blends the best of classic design elements and modern minimalism. Premium materials, lasting construction and timeless good looks means the HDR140 is a watch that will look as good in 25 years as it does today.