The Sommelier Wine Awards is a wine competition with a difference. As the UK’s only on-trade wine competition, it focuses entirely on wines aimed at the on-trade. 🏆 Wines with general distribution on the high street are not permitted to enter, except for sparkling and fortified wines, or merchants' online-exclusive wines. Since the competition started in 2007 it has grown to become the first point of reference for the UK's on-trade wine buyers as well as the main competition for wines trying to increase their presence in hotels, pubs, bars and restaurants across the world. The judges are carefully selected by us and include Master Sommeliers and Masters of Wine who all serve or buy wine for their venues in the on-trade, or are leading consultants developing wine lists.