Umeng, a Beijing-based startup, is the leading provider of mobile app analytics in China. Incubated by Innovation Works, Umeng was originally founded in April 2010 and was acquired by Alibaba in 2013. Umeng's state-of-the-art mobile app analytics and data-powered cross-promotion/advertising platform helps mobile apps increase the size and value of audiences. Umeng offers enterprise-class analytics and other solutions to hundred thousands of mobile app companies in over 65,000 apps across iOS, Android, and other platforms.