Quum International – A combination of extensive business experience and academic research. The story of Quum started in the Oulu Business School. Founders came with an extensive experience in international business and management of internationalizing firms. Such a unique combination of knowledge and praxis resulted in the first Quum analysis in 2009. Since then, Quum has been updating and improving its web-based analysis tool on a yearly basis - numerous firms, research and education institutions have benefitted from the Quum analysis.