In 2007, Ms. Cooper expanded her practice to provide improved service to her clients and in the process renamed the firm, Vikki Cooper & Associates to better reflect the new direction of the company. Ms. Cooper has solid bipartisan contacts on Capitol Hill and has worked for years to develop relationships with members of Congress, Congressional staffers and agency personnel. She is educated in the workings of the federal government and uses this knowledge to help her clients achieve their set goals. The strategy Vikki Cooper developed from that first client has been fine tuned but remains largely unchanged. It is simple – but effective – and consists of five fundamental principles: - Know your client. Work to understand their environment and their needs. - Have a plan and a story. Work with the client to develop plans and communications materials to best illustrate those needs. - Find your voice. Work with the client to find the best person or persons to tell their story. Help the client develop that voice. - Have a strategy and implement it. Work with the client to outline their strategy and then assist them in implementing that strategy. - Measure your success. Aid the client reviewing the results of these efforts, make changes, and start the process again.