Abundance Naturally, a Canadian supplier of Australian health and wellness products, is headed by President Shannon O’Brien. In 2008, her family-owned company responded to growing market demand for natural, high-quality, effective, health and wellness products for the whole family. Fresh and forward thinking, Shannon’s mission to provide consumers and retailers with only the best premium health and wellness products was born out of her desire to use the safest products on her children, Rachel, 12 and Dylan, 10. With a business background in paper and sanitation distribution, the leap to health and wellness was sizeable, but also invigorating for Shannon. As Shannon was investigating the world of organics, her brother Casey, a resident of Australia, alerted her to his discovery of several great organic products from down under. The natural ingredients in these products as well as the country’s progressive philosophy toward healthy and wellness intrigued Shannon. Her passion for teaching moms and Canadians to be conscious about the quality of ingredients they put in and on their bodies coupled with her goal of providing consumers with the best natural alternatives became a reality upon the discovery of these indigenous Australian products.