ADAM BARNES is a creative agency. We create work people care about across all channels. These days it’s easy for people to avoid things that don’t matter to them. Creating work that people care about has never been more important. Whether it’s brands, websites, ads or images, we strive to produce distinctive, engaging touch points that people want to interact with. Why do we take more notice of something when it challenges our views and sharply contrasts with our expectations? Perhaps it’s because a different perspective can turn a conventional idea into something more powerful. Something extraordinary. This is the choice. To deliver what people expect or present them with something they never would have expected. The challenge is to create great ideas and craft them to evoke an emotional response. Ideas wrapped in intelligence and wit to engage with and stir the audience. You don’t do better until you do different. And creating difference is what we do best.