Industrial Media represents a joint venture between Thomas Publishing Company LLC and Rich Media Group. Industrial Media manages all content creation, advertising sales, and marketing initiatives for the Industrial Equipment News (IEN) brand, including the bi-monthly magazine, videos and original web series, website, and associated electronic media products. Since 1933, the industrial sector has looked to IEN for the latest news and information on products, components and equipment. Applying this knowledge to their purchasing decisions has led the industrial engineer to solutions that ensure operational efficiency and cost effectiveness in their manufacturing and product development initiatives. IEN continues in its product-centric traditions by leveraging print, web, video, email, and social media to distribute this vital information. The newly packaged IEN still produces a bi-monthly print publication, but it has also launched a collection of daily e-newsletters supported by a constantly updated, new IEN.com, and a new web series, IEN Now. The brand can also be tracked on Twitter (@IEN_Now), Facebook, and YouTube. IEN is led by Publisher Tom Lynch, Director of Multimedia Eric Sorensen, and the editorial team of Anna Wells, David Mantey, and Jeff Reinke. Operating as part of the joint venture, Industrial Media also offers a number of vertically-focused electronic products, content marketing programs and custom publishing services focused on the industrial engineer.