100Percent is ... A stimulating conscious retail concept store that brings sustainable products and habits into your daily lifestyle. Specifically, 100Percent lets you: + Be inspired & learn on various sustainability topics + Discover wide range of cool products to buy + Explore a treasure trove of experiences + Connect with like-minded community + Access a network of backers & experts On this journey, we will always: + Be ethical and authentic in everything we do + Promote artisanship & quality + Be accepting and genuinely inclusive + Adopt a fluid attitude, constantly learning & evolving