Route 39 is a company specialising in event management and memorabilia. Route 39 has organised many events with celebrities such as Alan Shearer, Ricky Hatton, Sir Geoff Hurst, Paul Gascoigne, Frank Bruno and Saint and Greavsie. The company also specialises in authenticated memorabilia signed by many internationally known sporting icons including Muhammad Ali, Pele and Diego Maradona as well as many homegrown stars.