MindLytiX, is a new-generation technology for real-time consumer knowledge and targeting. Mindlytix helps Brands to select and target the most relevant "moments of life" of all individuals. The service is provided through a platform that analyzes on the fly billions of daily digital touchpoint: the outcome is an instant determination of the current mindset of each consumer. The company operates in the marketing and programmatic worlds: our solution is delivered across the entire media eco-system for the benefits of brands, agencies, trading desks, data providers and publishers.