A Star Future is the only organisation providing information to British high school students about the world of international higher education. We are a marketing consultancy that specialises in UK outbound student mobility. We work with universities around the world to assist them in building their brand in the United Kingdom so that they can increase enrollments in the medium term. We do this primarily through a series of presentations to students and guidance counsellors but we also offer a full range of online and social media services. We also enable international universities to build up a database of interested students. Outbound student mobility is an underdeveloped concept in the United Kingdom. We aim to assist students in seeing how it could benefit them both personally and professionally. The changing higher education landscape in the UK, with higher fees and a shortage of places at the best universities, is also increasing the willingness to look at alternatives overseas. A Star Future recognises that the standard recruitment agent approach to attracting students is inappropriate in the United Kingdom. We therefore aim to act as a sign post between students and universities, allowing students to get the in-depth information they need directly from the institutions they are most interested in.