WARMUPS was developed to help break down the barrier for Athletes to feel confident and comfortable entering the world of business. WARMUPS approaches each episode in one of 3 ways: • Athletes learning from industry experts - where Athletes sit down to talk about their business with some of the coolest people in business. These experts bolster experience specific to the Athlete’s field of interest. • Athletes who know they want to build something but don’t know what - Alex and Isaiah, dig into the passions and interests of the Athlete to understand their "why" and brainstorm opportunities with viable business models. • Athletes who have already been crushing in business and have a story to tell - conversations with current and former Athletes across a spectrum of business experience—from those just starting their entrepreneurial journey to those who have already experienced great success.