GroundUp Sports & Entertainment is a full-service agency with offices in New York City, New Jersey, and South Florida. Founded by attorney and NBA/FIBA agent Marcus Whitaker in 2019, GroundUp is dedicated to providing premium representation to athletes and entertainers looking to reach the upper echelon of industry. Drawing from over 15 years of experience in the sports and entertainment world, GroundUp provides its clients with individualized plans to develop talent into business opportunities. The goal of GroundUp is to partner with our clients to foster long-lasting business partnerships and garner generational wealth that can be deployed to change the world and the communities in which we live.