Whats the Idea?
www.whatstheidea.comWhat's the Idea? specializes in brand strategy. Defined as an organizing principle for "product, experience and messaging," brand strategy comprises one claim and three proof planks. This simple framework has redistributed commercial wealth the world over. No matter what type or size the company, a brand plan makes everything easier to execute, monitor and measure.
Read moreWhat's the Idea? specializes in brand strategy. Defined as an organizing principle for "product, experience and messaging," brand strategy comprises one claim and three proof planks. This simple framework has redistributed commercial wealth the world over. No matter what type or size the company, a brand plan makes everything easier to execute, monitor and measure.
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North Carolina
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Asheville
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2008
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