We sell diamonds. They might be labeled cultured or lab-grown, but they are, by definition, diamonds. The difference is that they are grown above the ground in an eco-friendly way without disturbing tons of earth or misusing labor. COMING IN OCTOBER Cultured Brilliance is an eStore offering unique and beautiful diamond jewelry from a hand selected collection of lab created, aka "cultured" diamonds. We specialize in engagement rings, but also offer a wide selection of wedding bands, earrings and pendants. We believe our customers are the smart buyers who recognize the best way to buy jewelry and get the most value for their investment. Once in a lifetime purchases should be made carefully. At Cultured Brilliance, we offer the finest cultured diamonds at an affordable price - you truly can get the bigger look you desire and stay within your budget. We take the hard part out for you by pre-selecting all of our stones to meet the Cultured Brilliance 4C criteria, so that we, and you, can be assured that any purchase you make will be of high quality. Our complimentary concierge service is available to answer questions and even help you figure out what you want (we know getting started is sometimes the hardest part!) Why a lab-created, cultured diamond? Simply put, value for price and knowing that your diamond was created without destroying valuable land. Lab-created and traditional mined diamonds are physically and optically identical. Even a veteran gemologist/jeweler cannot tell the difference because there is none. Our cultured diamonds are all certified by the International Gemological Institute, so you will have peace of mind that the diamond you purchase is verified for its quality and value. So relax and enjoy your diamond buying experience. Cultured Brilliance is your partner.