Froz is a social startup founded by four broz in 2018. Froz is expanding the eco-conscious community by gamifying waste reduction. It’s a community-based E-commerce platform that gives access to many eco-friendly products while highlighting each product’s impact. The amount of waste reduced by millennial consumers is tracked on their profiles and compared with others in the community: thus displaying the impact made in real-time and igniting positive competition between the members. Finally, a pool of rewards on products and services is offered to the top contributors, thus engaging members to increase their impact. We are building a physical and virtual community, through group quests, that merge reducing waste with people’s habits, where their impact in real-life is added to their profiles. Join us in gamifying waste reduction, and help us get more people from wanting to doing