Imagine the power of creating both messaging and graphic content that is targeted to the individual needs of each person in a marketing effort. This method, called one-to-one marketing, is revolutionary new technology allowing communicators to create variable data content based on the needs and requirements of their target audience. These technologies increase the ROI of marketing campaigns by speaking directly to the customers, on e at a time. You can now customize your brochures, fliers and direct mail pieces to yuor specific audience.