id:tg is the regenerative industrial design office of tony guido. Regenerative industrial design focuses on optimizing design for society, the environment, and business. The design studio's strength is in design development of transformative products, services, and systems for progressive businesses and organizations large and small. Using a whole system strategic sustainable development approach, the id:tg studio design process engages creative, human-centered design tools and methods for learning how to learn, look for opportunities and creatively problem solve in a rapidly changing world. Tony began his dual career in design education and industrial design practice working in Europe, the US, and Japan for several large companies, start-up ventures, and universities. Tony has created and led industrial design studios and academic departments on the east and west coasts of the US with his design work published in design journals worldwide as the recipient of national and international awards for design excellence. We look forward to working on creating new regenerative design futures together soon.