The advertising industry is hinged on consumer participation — without consumers seeing, hearing, listening, and experiencing ads, advertising loses all value. At AdSwapper, we believe our users deserve to be partners, not targets, in the online advertising industry. Today, we empower users to claim their share of the mobile advertising industry by paying them for the ads they see in apps and on websites. Tomorrow, we aspire to revolutionize the ad industry as we know it by establishing user compensation as the industry standard. Through this vision, we hope to create a more sustainable advertising environment, bolstered by cooperative and receptive users who are more willing to experience ads. AdSwapper is a startup based in Columbia, Missouri, with employees spanning four continents.