Omnichannel customers have more options and higher expectations. Their buying processes are continually evolving as technology changes. This has caused problems for many organizations including: * Lacking a single customer view, primarily due to siloed data * Engaging via isolated touchpoints instead of personalized, cross-channel journeys * Measuring the wrong things, such as ‘last click’ attribution Refined Path is a specialized consultancy that helps organizations integrate data and deliver personalized omnichannel marketing, customer engagement and analytics. We use an outcomes-based approach to drive higher revenue and lower costs through automation. Our approach leverages multiple technologies including marketing automation and customer data platforms.