You know how most small businesses struggle to give a strong first impression about their brand, be easily remembered and recognized wherever they are and convey professionalism and trustworthiness ? So why is branding important ? Because people often choose products based on their perceived value rather than their actual value. We often do judge books by their covers, whether it’s fair or not. Consistent visual identities seen time and again build trust, and trust keeps customers coming back for more. I specialize in building versatile, distinctive and iconic brand identities that help you : - Communicate your company's overall message and evoke specific feelings in your target audience. - Create a cohesive visual universe for communicating a consistent message across all marketing materials. - Stand out and differentiate yourself in a crowded market. Close your eyes and picture McDonald’s for a second. What do you see? Golden arches, perhaps? That is the level of brand recognition you want to strive to achieve for your brand, and only iconic brand identities can get you there, over time.