We set up The Clinton Partnership in 2003 and soon built an impressive list of big-thinking, ambitious clients. We quickly found like-minded marketeers who, like us, knew that the tired mantra of ‘integration, integration, integration’ was a marketing fundamental – not something unique. After all, most smart brands were already practising it long before agencies latched on to the idea. What has changed & evolved since the 90`s are the channels, not the principles. That’s where we have stood out in today’s crowded marketing marketplace. We have grown year-on-year with an underlying philosophy that is simple and unchanged – we bring unique insight and understanding of how shoppers shop for products by thinking about occasions and solutions. How, why and when consumers engage with brands, and how our clients can leverage these insights through great thinking and creativity in today’s highly complex multi-channel market place. It goes beyond integrated replication and we call it connected thinking.