Basha Retail and Distribution is a distribution company in Albania and Kosovo marketing a wide range of international brands. Our sales model is focused on three key priorities:  REACH • Having maximum reach to retailers and customers at competitive prices. • High visibility in the shelves.  CONTROL • Control and influence the retail price of our products. • Control visibility of our products through our merchandisers • Standardized process for marketing campaigns of our brands in order to achieve the specific objective of the campaign  Effectiveness • Strong performing sales force across sales and non-sales dimensions • Fast execution of orders