RETAIL BRAND SERVICES is an international corporate consultancy based in Hamburg. We specialize in strategies and brand development for the point of sale. We provide advice from the consumer’s point of view. When it comes to brand management, the challenge is to establish an emotional relationship with end consumers. They experience products at first in a store, which makes retail the start of the value-creation chain. This applies today more than ever: Smartphones, tablets and laptops are now among the most important “shop windows” and customers are seeking real experiences like never before. The strategy approach taken by RETAIL BRAND SERVICES creates a strong identity and harmony thanks to its customized mix of success factors encompassing the product, store, image, staff and operations.