Siam Winery was founded in 1986 by Chalerm Yoovidhya* as the first step towards realising his vision of a ‘Thai Wine Culture’. Over the past quarter of a century, Chalerm has worked on this by offering wine as a moderate alcoholic alternative to beer and spirit, in harmony with his partners and the environment. Today, Siam Winery is the flagship of Thailand’s flourishing wine industry and one of South-East Asia’s foremost producers and distributors of wine and wine-based beverages. The company aspires to become a leader in Asia’s expanding wine industry. The products are sold locally and in over 26 countries across the globe through a network of partners. SPY Wine Cooler is the first drink in the local market targeting female consumers and has maintained a majority market share in the Ready-to-Drink (RTD) sector since its inception. Monsoon Valley is the premium new latitude wine from Siam Winery’s vineyards in Thailand. The World of Wines™ selections are award-winning wines imported from around the world, exclusively selected by our wine experts for customers in Thailand and Southeast Asia. Premium One™ is a portfolio of imported premium brands from leading international beverage producers. Since 2010, Siam Winery has added Gerolsteiner sparkling mineral water, Armand de Brignac Champagne , McGuigan and Tempus Two as well as Concha Y Toro’s Casillero Del Diablo to the portfolio. Additionally, the company operates wine tourism and a retail shop in Hua Hin