ArtLine is a key French brand which sparks a desire to climb through design. Wide choice of climbing holds, volumes and training gear. Our story is closely linked to Brice Anziutti’s career. He created ArtLine in 2011, with the pioneering idea of breaking with the conventional codes that were originally inspired by outdoor climbing. Rather than imitating rock, the hold’s design should inspire people to want to climb. ArtLine gradually emerged as a leading brand and initiated a transition in the sport, with a clear break between indoor and outdoor climbing. Over the last 10 years, many new brands have come on to the market, but we have stayed true to our baseline: « Unique Shapes » This approach enables us to remain original, with regular launches of creative, innovative products. Over time, Brice has succeeded in bringing together a collective of setters. Little by little he has trained some of them in the craft of shaping, passing on his expertise. The setters can then push the boundaries of their creativity, sculpting holds to suit their setting. In 2019, we brought them together to form ArtLab. As part of this new departure, we decided to rethink our visual identity. It represents the beginning of a new era that we want to share with you.