Marketing and Channel Consultancy from experts in the IT industry. Marketing - Technology businesses may be brilliant at helping their customers solve their technology problems, but they are invariably less inspirational when it comes to marketing themselves. In these days of internet transparency, you still need a well written website that correctly explains your proposition and values. We bring you an experienced marketing team with a range of skills, who also understand the tech industry. We can provide a simple basic packaged service called "Essentials" which ensures you have the basics covered, or we can build a custom marketing plan for you. Partnering - Technology companies rarely work in isolation but need partnerships and alliances. Partnerships is not just a thing we do, it is our passion and singular focus. With decades of experience in channels and alliances we deliver practical recommendations and innovative programs to improve your channel performance. We have even written a book that walks you through some channel basics and gives some personal opinions; discussing how you can engage and inform your channel through social interaction. Partner Marketing - IT companies, both large and small, need to keep partners and alliances informed and give them the tools to amplify the combined message. We offer partner marketing services that deliver engagement with partner and customer audiences. Experienced Partner Account Management / Communicate with partners more effectively / Ensure your message resonates and is read Build collateral sets for different audiences / Build compelling joint messaging and promotions. We help create the right messaging and we find ways to ensure it is read. Insight and Research - Do you know what will make your partners successful? We provide research that enables you to plan and make informed decisions about your partner strategy and execution.