Media Asset Capital is a media consultancy which delivers business improvement to clients who create and distribute media, or who supply technology and services to the media sector. The Directors of MAC have all held senior positions in broadcasting companies and offer clients the opportunity to tap into an extraordinary range of skills, experience and industry contacts. MAC also has a substantial Associates group who work on MAC projects and add their own specialist capabilities. Together, the Directors and Associates of MAC offer a range of services covering strategy, planning, governance, policy, regulation, technology implementation, workflow, operations, sales and marketing. MAC has high-level experience in market research and analysis, using a range of tools such as the latest on-line polling and survey software; and deep domain knowledge of key transformational technologies such as media asset management. MAC is also active in advising the investment community, providing insider understanding of the the media market and offering industry specific advice, analysis and support both pre- and post-deal, including especially technology and strategy due diligence.