Helena Bordon is a Brazilian fashionista and style curator elected by Forbes and BOF as one the most influential entrepreneurs of her generation. Since 2012, she is leading her fashion brand side-by-side with a team of investors and collaborators. In 2015, the Helena Bordon brand was launched. Today the sunglass brand has an e-commerce, 2 stores and retailers selling all over Brazil, Portugal and UK. www.helenabordon.com www.byhelenabordon.com facebook.com/sitehelenabordon @helenabordon @byhelenabordon @hbbackstage