Hi, I'm Diana I help businesses build their brand and create marketing & sales systems that do more than just get the job done. My Philosophy: You are a consumer and every day you vote with your money. You align yourself with brands, trust in them, remain loyal to the ones you count on and share your disappointment about the ones who let you down. Although brands aren’t human – we treat them that way. We expect them to listen to us. We look to them for advice. We want to be their friend. And we expect them to hire people who align with their identity. So when it’s your job is to market and sell, your job expands beyond a targeted campaign. Mapping out the identity of your brand, and injecting it into everything that you do is not just a must, it’s what today’s consumers expect. Humanizing your brand by aligning it with personality traits your target customers relate to develops trust and loyalty. The question is, how do you create experiences that align with those traits? I can help. Your Reality: You should be excited to promote your company. But the reality is that it is terrifying. We have more options than ever before, and more to do than ever before. Is there times when you feel paralyzed when it comes to marketing? Sure you do... and you’re not alone. Let’s talk about why you’re here and what I can do to help. You and your team do not have time to communicate back and forth with every prospect and customer. Not to mention manage the nine different social media platforms you’ve been told to join. It’s not gonna happen. There’s a lot of gurus out there telling you everything you should do and that’s where the overwhelm starts. Let me be the first to tell you that you don’t have to do everything. And that if you are trying to then STOP NOW! Break that cycle and focus on activities that make a difference. When you DEFINE YOUR BRAND and know who YOUR CUSTOMERS are, you can speak authentically and engage the right audience.