K-sure was founded on the need to provide comprehensive support to international transactions all around the world that are in line with a growing interdependence between trade and overseas investment. K-sure’s import insurance scheme with the first import insurance product introduced during the first half of 2011 will facilitate Korea to better secure commodities and natural resources that are vital to the national economy. Along with the name change came a new corporate image (CI), visions, organization, internal policies and management philosophy. By providing comprehensive trade and investment support K-sure now pushes Korea towards a better future.