J&R Enterprises is a group dealing in first class garments’ manufacturing and export, having the headquarter in Pache Protopopescu Blvd. 25 , Bucharest, Romania, since 1990. Highly specialized, two of the group factories - NORADA S.A. and IKOS CONF S.A.- produce men’s suits, jackets and trousers, while the third one – SERCONF S.A. - manufactures ladies’ and men’s trousers. J&R Enterprises SRL created and registered internationally its own men’s wear trademark – ‘’SEROUSSI”- developed together with and produced under licence by Norada S.A. “SEROUSSI” products are successfully sold and distributed both in Romania, through a network of standalone “SEROUSSI” Shops (www.seroussi.ro), in retailer partners’ stores, as well as abroad.